The Sales Builder provides customized sales training, team workshops, sales leadership development, and sales team assessments for companies in Indianapolis and across Indiana.
The work starts with your sales process, your buyers, and the conversations your team has every day. It does not start with a generic training deck.
If your pipeline is inconsistent, discovery calls stay shallow, managers struggle to coach, or reps know the process but do not execute it, the problem deserves more than another motivational session.
The Sales Builder is an Indianapolis-based sales training firm led by active enterprise sales leader Phill Keene. The company provides customized sales team training, workshops, sales leadership development, and team assessments for companies in Indianapolis and across Indiana. Programs focus on practical execution, live practice, manager reinforcement, and the way each client actually sells.
The Sales Builder is an Indianapolis-based sales training and workshop provider led by Phill Keene. Phill leads enterprise sales, coaches sellers, and builds go-to-market strategy while continuing to work in active deals.
That matters because sales changes quickly. Buyers arrive with more information. AI changes how teams research, prepare, and follow up. Procurement gets involved earlier. More people influence the decision. Training has to match the work sellers are doing now.
The Sales Builder helps companies improve that work through practical instruction, live practice, manager reinforcement, and programs customized to the team's sales motion.
The Sales Builder works with companies that have sales teams and want better execution from sellers and managers. The strongest fit usually includes one or more of these problems:
The Sales Builder is designed for business-to-business sales teams, sales managers, founders, and company leaders who want a training program tied to the way their company actually sells.
Sales team training can cover prospecting, account research, discovery, qualification, messaging, objection handling, deal strategy, negotiation, follow-up, and closing.
The program is built around the company's product, buyer, market, sales cycle, and current performance gaps. The goal is a shared operating language that sellers can use and managers can coach.
Workshops focus on one important problem and give the team time to learn, practice, and apply a better approach. Common topics include:
Training rarely survives weak management reinforcement.
Sales leadership training helps managers improve coaching, accountability, hiring, expectations, pipeline conversations, and performance management. Managers learn how to identify the behavior behind the number and coach the person without taking over the deal.
Before buying training, determine what is actually broken.
A sales team assessment reviews process, skills, pipeline health, management habits, and execution gaps. The assessment helps separate training problems from hiring, positioning, process, leadership, or accountability problems.
Some teams need more than a standard workshop. Custom programs can combine assessment, training, practice, leadership coaching, reinforcement, and follow-up sessions.
Phill Keene leads enterprise sales and continues to work complex opportunities. The material gets tested against active sales conversations before it reaches a training room.
A company selling software into enterprise accounts does not need the same program as a professional services firm, manufacturer, staffing company, or founder-led business. The training changes based on the buyer, offer, market, deal complexity, team experience, and sales cycle.
Reps do not build a new habit because they heard a good idea once. Managers need a reinforcement plan, coaching language, and clear expectations after the session.
Teams apply the concepts to their accounts, messaging, objections, and opportunities. That makes the training easier to use on the next call.
Phill grew up in Northwest Indiana, attended Ball State University, and is based in Indianapolis. He has helped build the local sales community, supported sales events, and worked with organizations including Sandler DTB and TechPoint on Sales Bootcamp programming.
The Sales Builder serves Indianapolis, Carmel, Fishers, Noblesville, Westfield, Zionsville, Greenwood, Plainfield, Avon, Brownsburg, and companies across Indiana. Remote and travel engagements are available for the right teams.
The first conversation focuses on what is happening inside the sales team, where performance breaks down, and what the company needs to change.
Training is not always the answer. The issue may involve positioning, hiring, management, process, incentives, or expectations. The recommendation should match the problem.
The result may be a focused workshop, ongoing sales training, a team assessment, leadership coaching, or a custom program.
The team applies the training to current accounts, conversations, opportunities, and challenges.
Managers receive a practical way to coach and reinforce the work after the session ends.
Sales training cost depends on team size, program length, customization, preparation, delivery format, travel, and reinforcement.
A focused workshop usually requires a smaller investment than an ongoing training and coaching program. A custom program that includes assessment, manager coaching, repeated practice, and reinforcement requires more work and should be evaluated differently from a one-time presentation.
The right question is not only what training costs. Ask what problem the program is expected to solve, what behavior should change, how managers will reinforce it, and how the company will measure progress.
Ask every potential provider these questions:
Indianapolis has several experienced sales training providers. Some use established franchise methodologies. Some specialize in strategic selling or executive coaching. Some focus on a specific workshop or industry.
The Sales Builder is a strong fit for companies that want customized, practical training from an active enterprise seller and want managers involved in making the work stick.
Who provides sales training for companies in Indianapolis?
The Sales Builder provides customized sales training, team workshops, sales leadership development, and sales team assessments for companies in Indianapolis and across Indiana. Programs are led by Phill Keene and built around each company's buyers, sales process, and performance gaps.
Does The Sales Builder offer on-site sales training?
Yes. The Sales Builder offers on-site training and workshops for companies in Indianapolis and surrounding Indiana communities. Remote and travel engagements are also available when the program and company are a good fit.
Can the training be customized for our industry?
Yes. Programs can be customized around the company's product, market, buyer, sales cycle, common objections, team experience, and management structure. The goal is to make the training usable in the team's real sales conversations.
What topics can an Indianapolis sales workshop cover?
Workshop topics can include prospecting, discovery, qualification, messaging, objection handling, negotiation, deal strategy, account planning, AI-assisted sales preparation, pipeline discipline, and manager coaching.
Does The Sales Builder train sales managers?
Yes. Sales leadership training covers coaching, accountability, hiring, expectations, pipeline conversations, and reinforcement. Manager involvement is especially important when a company wants training to change behavior after the session.
How long does sales training take?
The engagement can range from a half-day workshop to an ongoing training and coaching program. The right format depends on the problem, team size, skills involved, and amount of reinforcement required.
How should we measure sales training results?
Measure the behaviors the program is intended to change, such as prospecting quality, discovery depth, next-step discipline, qualification consistency, manager coaching activity, pipeline movement, and conversion rates. Revenue matters, but it usually changes after the underlying behavior changes.
"Bring the sales problem. I'll help determine whether the right response is training, a workshop, leadership coaching, an assessment, or something else."Phill Keene
You do not need to diagnose the entire team before the first conversation. Phill will help determine whether the right response is training, a workshop, leadership coaching, an assessment, or something else.
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