Resources

Steal The Thinking. Do The Work Yourself.

Articles, podcast, and events, all in one place. No recycled LinkedIn takes. Every claim here gets tested in a live deal first.

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Virtual Coffee & Live Sessions.

Roundtables and workshops for people who want to do the work.

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Building Better Sales Talent in Indianapolis

Indianapolis needs more than job postings. What we learned building the AA-ISP chapter and Hoosier Sales Pros, and why Jobs in Indy matters now.

Claude for Sales: A Practical System for Research, Messaging, and Deal Work

Claude won't run the sales cycle. Used right, it strengthens research, discovery prep, call review, and deal strategy without replacing the seller's judgment.

ChatGPT for Sales: Ten Workflows That Save Time Without Outsourcing Judgment

Ten ChatGPT workflows for account research, discovery, call review, follow-up, and coaching that save real time without handing over the judgment calls.

Gemini for Sales: Turn Google Workspace Into a Better Selling System

How to turn Gmail, Docs, Sheets, and Drive into a working sales system with Gemini, without losing the seller's judgment in the process.

What Does It Cost to Run Claude as an AI Sales Rep?

A token-level cost model for running Claude as a sales rep, built on current API pricing and the costs most companies miss until the invoice arrives.

How to Run AI as a Sales Team Without Creating Automated Chaos

A framework for deploying AI across a sales team with approved data, human review, and measurable outcomes instead of automated chaos.

How to Measure Whether Sales Training Worked

A room full of positive surveys doesn't prove anyone sells differently. Four levels to actually measure training results.

How Sales Managers Reinforce Training After a Workshop

The workshop ends Friday. Monday decides whether it mattered. A practical reinforcement plan for sales managers.

What Should Sales Training Cost in Indianapolis?

Sales training can cost less than a team dinner or more than a new hire. What actually drives the price, and how to evaluate the investment.

One-Day Sales Workshop Versus Ongoing Sales Training

The format should match the problem. When one focused day works, and when the team needs a longer program.

How to Choose a Sales Training Program for Your Team

Most companies start the training conversation in the wrong place. The real first question, and how to evaluate a partner before you buy.

Seven Signs Your Sales Team Needs Training

Missing the number doesn't automatically mean the team needs training. Seven patterns worth examining before you diagnose.

You Are Probably Evaluating the Wrong Vendor

Most AI vendors solve step one and call it the whole job. How to evaluate for the hard tier, not the demo, across every seat at the table.

The Vibe Coding Trap

A slick AI demo is not a working system. I sell these for a living, and I've watched buyers get burned by a proof of concept that looked finished and wasn't.

AI Agents Are Running Your Law Firm

A federal judge just ruled that a consumer AI tool destroyed attorney-client privilege. What every firm needs to change now.

The New Reality of AI: Speed, Coverage, and the Execution Layer

Execution is no longer invisible. Customers experience it directly, and that is rewriting how markets compete.

AI Is Not a Feature. It Is a Workforce Shift.

Most executive teams are not confused about AI. The problem is not awareness. The problem is framing.

The Agentic Shift: From Digital Tools to the Autonomous Workforce

2025 marks the transition from generative assistance to agentic autonomy. A strategic outlook through 2027.

How to Simplify the Internal Complexity of Sales

Your internal sales process should never be more difficult for your team than their external sales process.

The 4 Core Elements of Sales Development

No matter how much natural skill they have, SDRs must master four things: attention, dialogue, thought, and relationships.

5 Things Salespeople Need to Do After Researching Prospects

Doing research is a requirement to be a successful SDR, but research alone will not put opportunities on the board.

How Automation Is Killing Salesperson Autonomy

We put powerful tools into the hands of young sales professionals without any guidance on how to use them.

How Technology Is Creating Next-Generation Sales and Marketing Teams

The traditional sales process is no longer linear, and technology is the driving force fusing sales and marketing together.

Increase Sales Productivity by Asking the Right Questions

It's time to stop teaching your sales team to talk, and start teaching them to listen.

"Performance is the only currency that never gets devalued."
Phill Keene

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